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IBM’s Industry Solutions group was first introduced to SignalDemand through the IBM Venture Capital Group in 2010. IBM and SignalDemand’s relationship gained momentum late that year, thanks to the Venture Capital Group which helped to deepen this partnership through cross-IBM alignment and execution across the Software Group industry solutions and Services groups.
For instance, from 2010 to 2011 the percentage of respondents who cited a competitive advantage using analytics grew 23 percent for Transformed and 66 percent for Experienced organizations. In contrast, Aspirational organizations lost ground in competitiveness, falling 5 percent since last year.
“From the beginning we wanted Bing to be a place for exploration,” she said. “Sometimes search can seem like a utility, but we thought it could be rich and fun and engaging. Now we get love letters from users who explored something unexpected we put up on the home page.”
